The 2016 summer season is coming to an end and a couple of weeks ago I started seeing numerous articles saying, “the summer box office was in disarray“.
I let out a slight sigh and thought to myself, “Finding Dory and Pets are going to be really good and we still have Bourne and Suicide Squad!”
Well my prediction about Finding Dory and Pets was a little off, they did phenomenally, instead of just “really good.”
However…I knew the ace in the hole for summer was always going to be, Suicide Squad.
In our Most Anticipated Films of 2016 article, we talked about how Suicide Squad’s hype was building and how the hype resembled that of The Dark Knight.
We wrote that in January.
Now we not only have confirmation that the film is going to break summer records, it’s tracking for 125 million, which would be an August record and put an end to the rumors that Batman v Superman ruined the DC Cinematic Universe (or DC Extended Universe DCEU).
I’m beyond excited for this film and not only because I’m a DC Fanboy (and I’m a huge fan of Marvel too).
This looks like the jolt of electricity that summer blockbusters have needed for years and I’m willing to bet you on that.
Here’s six reasons why it’s destined to succeed!
06. The Hype is off the charts
For years I’ve been following films, big and small, and I’ve always been fascinated with box office numbers and pre-release buzz.
I remember when Spider-Man from 2002 made 114 million opening weekend and I was blown away.
But it was to be expected.
I remember all the kids in my classroom rocking Spidey gear, I remember the numerous crowds selling out every screening, and I remember seeing posters, tv spots, and trailers EVERYWHERE.
It was in the public consensus and everyone wanted to see what the hype was about.
This same manic energy was around when The Dark Knight and The Avengers came out.
Now it’s here for Suicide Squad!
With an estimated tracking of 125 million opening weekend, sold out showings, and it’s continued domination on Facebook, Twitter, and Instagram, this movie is all but guaranteed to dominate.
We all felt like we were part of something and when hype like that grabs a hold of you, it’s nearly impossible to let go.
05. Will Smith and Margot Robbie’s underrated chemistry
Last year, Will Smith used all his star power to market Focus, a con artist thriller that oozed charm and the lovely presence of Margot Robbie.
However, the best part about that film was the fact that Smith and Robbie had chemistry that lit up the screen and kept people talking.
Now a year and a half later, they are front and center for summer’s most anticipated film and people aren’t mentioning their irresistible chemistry and that’s a shame.
Their characters, Deadshot and Harley Quinn, have one of the best relationships in the Squad comics and I know Smith and Robbie will make it one for audiences to remember.
04. The marketing is outstanding
Creativity is something many people, including myself, have said that’s missing from most mainstream blockbusters.
Well no need to fear, Suicide Squad’s marketing will make you a believer in creativity in the mainstream film landscape.
Check out the film’s first trailer and try not to buy tickets automatically.
When the trailer came out, people couldn’t stop watching it, myself included. The use of bohemian rhapsody was a thing of marketing genius and had us all singing along.
To top things off, they started posting more and more cool posters and thankfully, the full plot still hasn’t been spoiled in the marketing.
Deadpool’s marketing was pretty awesome, however it always left a cynical taste in my mouth and felt very FORCED. But I still thought it was a breath of fresh air.
Batman V Superman’s marketing started off amazing, but showed too much footage by the time the film came out.
Suicide Squad has kept it’s full plot a mystery and is continuing to stir up excitement every single day.
That’s amazing marketing.
03. The movie looks instantly iconic
Look, I’m not the biggest fan of comic book films lately and after my disappointment with how safe and generic Civil War was, I started to think my enjoyment of comic book films was waning.
Thankfully, I was worried for no reason.
From the moment the San-Diego Comic Con trailer leaked, I saw constant screenshots of the Joker, Harley Quinn, and even Will Smith punching for god sakes.
People were instantly drawn to the imagery and the insane bravery the creators had for delivering reinventions yet aesthetically pleasing versions of iconic characters.
I became worrisome that people would not warm up to Jared Leto’s Joker so quickly. I expected people to be on his bandwagon at least until a full trailer dropped months later.
The moment he says, “Oh I’m not gonna kill ya. I’m just gonna hurt ya. Really, really, bad.” I knew we had another iconic moment for comic book cinema and the look of the film blew me away.
Cinematographer Roman Vasyanov filmed director David Ayer’s previous film Fury with gusto and subtle lighting.
Here, he’s like a mad man set lose.
With harsh yet crisp blues and wonderful eccentric lighting and staging, Suicide Squad is going to blow us away aesthetically.
02. David Ayer
Director David Ayer has had a mixed track record with me, but his last three films, End of Watch, Sabotage, and Fury are enjoyable, although Sabotage is by far the weakest.
However, he’s been very vocal about his love of Squad’s characters and mythology. And from what we’ve all seen, I believe him.
He’s deeply engrossed in everything Suicide Squad related and even goes on Twitter to shut down unfounded rumors.
I love that at last year’s Comic Con he was so insanely passionate talking to everyone, even though he threw some shade at Marvel.
His fearless need to treat every oddball character in the film with respect and love, makes people want to see them more than ever.
Somehow, he made me excited to see Jai Courtney’s Captain Boomerang, a character I had no interest in seeing before I saw Ayer’s take on it.
He reminds me of how excited Zack Snyder was when he talked about Batman V Superman and how Joss Whedon USED to talk about The Avengers.
We all need passionate and dedicated people making movies and I’m glad Ayer wants to make something pleasing for comic book fans and for general audiences.
01. Harley Quinn and The Joker
The aces in the hole.
Harley Quinn made her debut on Batman: The Animated Series as Joker’s jester love interest and has been loved, hated, discussed, and cosplayed to the point of insanity.
Joker on the other hand, is one of comics and cinema’s greatest foes and every Batman film that features the Joker is a box office juggernaut.
However, Harley isn’t as well known as one would think and her fandom resembles that of Deadpool’s before the film came out.
Now it’s a whole different story.
Now it’s a different story.
The general public is CRAVING to see Harley Quinn, no longer just comic book lovers, and many people are CRAVING to see Jared Leto’s take on the Joker.
I cannot wait to see two of my favorite characters ever come alive on screen, with BATMAN THERE NO LESS.
That alone has enough of our attention to make this film make back it’s production budget instantly.
We are merely weeks away and this movie is well on it’s way to awakening the summer box office.
Have you felt it?
Suicide Squad comes out Aug. 5
all images via Warner Bros